INOAR - Art Direction & Launches

From visual concept to product communication.

Design coordination · Art direction · AI and 3D.

A selection of projects developed at INOAR, which translate different proposals of beauty into their own visual universes.

The challenge

Create a distinct language for each launch, highlighting its unique features without losing brand consistency. The images needed to work across various formats and touchpoints.

My performance

I worked in design coordination and art direction, combining creative work with overseeing a team of designers. My job involved visual development, prioritization, and review of deliverables, in partnership with marketing and production suppliers.

01 · Sleep Therapy

Nighttime care guides the entire visual design. Shades of violet, warm light, and botanical elements create an atmosphere of pause and comfort, bringing the product closer to a wellness ritual.

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The art direction balances the setting and prominence of the packaging, and this balance keeps the campaign cohesive in its product compositions, sensory scenes, and communication materials.

02 · Acidifier, Cold Drying & Bond Repair

Visuals to communicate technology

White, transparencies, and iridescent reflections bring the communication closer to the technological universe. The compositions are clean, with emphasis on the packaging and the readability of the information.

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3D technology supported the construction of the images and the exploration of angles, materials, and finishes.

03 · Korea Repair

From skincare to hair care

Inspiration from Korean beauty appears in a delicate and contemporary language. Shades of guava and coral, flowers, and translucent elements connect the products to an atmosphere of care and sensoriality.

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Creative process

From exploration to the final image.

Researching references and defining the concept guides each visual universe. AI is used as a tool for exploration and element generation. Composition and finalization in Photoshop refine framing, color, light, and product integration. In 3D work, visualizing the packaging allows for testing materials, volumes, and perspectives.

01 · Concept and references : atmosphere, palette and visual principles.

02 · Exploration and construction : studies of composition, setting and image.

03 · Composition and finishing : refinement and adaptation for the pieces

Credits:

Rafael Ramos: design coordination, art direction, and creation. Projects developed in collaboration with the INOAR team and production partners.