Rafa Ramos
Diretor de Arte,
Designer Visual & Motion,
Criativo Multidisciplinar.
Art Director, Visual & Motion Designer, Multidisciplinary Creative
A visual artist who translates emotion into form and purpose.
I am an Art Director and Visual Designer with nearly two decades of experience creating systems and narratives for brands, products, and stories.
My foundation is design, but my driving force is human connection. I believe every project is an exercise in empathy and expression.
I seek to bring together technique, sensitivity, and purpose: where aesthetics meets emotion, and strategy meets meaning.
Easy is boring. For me, creating means challenging the obvious and making visuals resonate, not just function.
What I Do
I develop art direction, visual identity, motion design, and UX/UI for brands that want to connect in a sensory and authentic way.
My work is about translating the invisible into experience: campaigns, books, packaging, videos, and digital products that balance concept and execution.
I also work with creative consulting and team leadership, transforming design processes into culture, clarity, and results.
Philosophy
Design is an act of empathy.
Art is an act of freedom.
My work lives at the intersection of both: aesthetics that communicate, emotion that builds, and form that breathes purpose.
Other Ways of Creating
" I am a restless creative, curious about music, illustration, and acting.
The performing arts, voice, and movement have taught me what design has always known: to communicate is to feel.
These experiences feed my visual creation, making each project more human, more truthful, and more alive."
Recent Highlights
Instituto Heleninha (2025)
Design, illustrations, and visual direction for the 25th anniversary commemorative book, including its digital version and narrated podcast.
Site: livro25anos.institutoheleninha.org.br
Podcast: https://open.spotify.com/show/1RAbs97fIsSOSrRUHLLVho?si=4fadba301d00479b
Thera Cosméticos (2024/2025)
Visual strategies and campaigns that expanded the brand’s digital presence and emotional connection.a.
Make-A-Wish Brasil (2015)
Institutional campaign with a significant increase in engagement.
Doce Beleza Cosméticos (2012)
Winner of the “Best E-commerce” award by Artcom.
Education
Advertising and Marketing, UNIFIEO
Art Direction for Film, University of the Arts London
UX/UI Design, Coursera
After Effects, Domestika
Time Management & Productivity, PUCRS
Social Media Management, Cásper Líbero
Technical Skills
Design: Adobe Photoshop, Illustrator, InDesign, Figma, Adobe XD
Motion & Video: After Effects, Premiere Pro, Audition
Management & Presentation: Microsoft Office 365, Keynote
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I seek collaborations that value sensitivity, aesthetics, and purpose.
If the project moves, communicates, and transforms, I want to be part of it.